Musician and filmmaker Ngawang Choephel came to us for a simple but engaging website with which to promote his documentary, Tibet in Song. Having no existing marketing or branding materials, we sought to create--from the ground-up--an identity and framework to communicate the film's narrative. The rich colors, textures and symbols utilized echo the beauty of Tibetan temples, reminding visitors of a cultural vibrancy that is on the brink of destruction.